The Japanese company Sharp introduced the prototype of a new TV with a diagonal of 85 inches, the resolution of which is 16 times higher than the similar parameter of modern HD-televisors and is 7680×4320 pixels (103 pixels per inch). The new high-definition TV format is now known under the names of Ultra HDTV or Super Hi-Vision. It was demonstrated by Sharp in cooperation with the Japanese National Broadcasting Company NHK. NHK reports that the commercial use of the new standard is expected no earlier than in 2020, but it is likely that some Ultra HD opportunities will be demonstrated during the 2012 Olympic Games. The general public will be demonstrated by the new ultra-chalk TV in the NHK research laboratories in Tokyo in the period from May 26 to 29, 2011.