Fujitsu Laboratories has developed a new technology for transmitting various information using video. It will allow detailed information about the subject taken on the TV screen without wasting time on manual introduction of a text request in the search engine. Instead, it will be enough to bring your smartton to the object of interest. The principle of action lies in the invisible to the eye to change brightness. Data transfer speed is 16 bits per second. Initially, the development was created to protect content from illegal use, but it will obviously find application in advertising. The novelty will come to the commercial market already in 2013.
Source: Diginfo TV