Abi Research told about the rapid growth of the chrombuk market

According to the study of the famous analytical agency Abi Research, according to the results of the second quarter «chrombukov» increased by 67 % compared to the previous trimester. At the same time, it is expected that in 2014 the total shipments of these devices will double compared to last year.

Leadership in this young segment continues to hold Acer (37 % of the market). She is ahead of even such powerful industry players as Samsung, Hewlett-Packard and Dell. Three leaders — Acer, Samsung and HP — Together, 74 % of the market in the first half of the year covered. It is expected that in the future they will increase the moment.

Techcrunch.com

Techcrunch.com

According to the analyst Stefania Van Van Vactor, consumers really need a device with a low price, versatility and functionality of a traditional laptop. Swift market growth «chrombukov» demonstrates the formation of a new niche, which attracted the attention of various user groups. Initially, the development of the new direction was very lethargic, but the educational industry became the key driving force for the development of this market. The most popular «chrombuk» use in North America. 78 % of the global market falls on this region. The share of the Asia-Pacific region and Western Europe is expected to grow rapidly in the next five years. According to Abi Research, these devices can take even a large share of the market of mobile devices, which experts predicted earlier. More and more manufacturers are interested in «chromebooks» and sales also continue to grow.

Source:

  • Abi Researh

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