This step reflects the attention that Google pays to his social services. In March, the company improved its search service, adding a function +1 (so far only for the English version), which makes it possible for users to celebrate their favorite sites for recommendation to friends. It is worth noting that Picasa is rather a traditional service for storing photographs than a shade of sociality. Therefore, it can be assumed that Google seeks to introduce a system like Instagram✴ or picplz to integrate photo collections of friends into social tapes.
It is believed that Photovine can repeat the Apple iCloud initiative, which allows you to store and transmit up to the thousands of the last photos taken by the user between devices. True, iCloud is not a social service, which is mentioned in the documents of the brand.