Google summed up work in the fourth quarter of 2012. The financial results of the search giant surpassed the expectations of analysts. Revenue increased compared to the previous year by 36% to $ 14.42 billion, which allowed Google for the first time to exceed the annual mark by this indicator of $ 50 billion. As a result, Google revenue for the year amounted to $ 50.18 billion. In 2011, this indicator was $ 37.91 billion.
It should be taken into account, and the company warned that the specified income does not include the revenue of the Motorola Home unit sold in December 2011. for $ 2.3 billion. Otherwise, Google revenue for the reporting quarter would be $ 15.24 billion (if the results of the work of Motorola Home were taken into account).
Google revenue outside the United States amounted to $ 6.9 billion — about 54% of the total volume in the fourth quarter. For comparison, in the previous quarter and the same period 2011. This indicator was 53%.
Google sites have generated $ 8.64 billion revenue or 67% of the total, which is 18% higher than the fourth quarter of 2011., equal to $ 7.29 billion. Partners’ sites brought companies in the last quarter of the year an income of $ 3.44 billion or 27% of the total. Compared to the fourth quarter of 2011. Partners’ website revenue increased by 19%.
The total income from paid clicks increased by 24% compared to the fourth quarter of 2011 and by 9%, when compared with the previous quarter.
At the same time, the cost of click compared to the same period in 2011. decreased by 6%, exceeding the previous quarter by 2%.
Google net profit in the fourth quarter of 2012 amounted to $ 2.89 billion — 6.6% more than $ 2.71 billion profit in the same quarter of 2011.
Divorced profit per share (GAAP) amounted to $ 8.62 (based on 335 million shares). In the fourth quarter of 2011. This indicator was $ 8.22 per share (at the rate of 329 million divorced shares).
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