The world’s largest social network Facebook✴ She graduated from the first quarter with a 20 percent fall of profit and the lowest growth rate of revenue over the past two years.
In January–March 2015 Facebook net profit✴ amounted to $ 512 million against $ 642 million a year earlier. Adjusted profits, not taking into account a number of one-time expenses, turned out to be equal to 42 centers per share, while Wall Street predicted this indicator at the level of 40 cents per share.
Bloomberg.com
To reduce profit Facebook✴ The increased expenses affected: quarterly operating costs rose by 83 %, investments in R&D — by 133 %, marketing costs and sales organization almost doubled.
According to the results of the first three months of 2015, Facebook revenue✴ reached $ 3.54 billion (forecast from analysts — $ 3.56 billion), increasing by 41 % in annual calculus. This quarterly growth turned out to be the smallest in two years, Reuters notes. The company’s advertising revenue increased by 46 % to $ 3.32 billion, where the share of advertising revenues on mobile devices amounted to 73 %.
Bloomberg.com
From the Facebook report✴ It also follows that in the first quarter of 2015, the monthly active audience of the social network reached 1.44 billion people, which is 13 % more than a year earlier. Number of mobile users Facebook✴ It grew by almost a quarter, amounting to 1.25 billion people.
Sources:
- Reuters
- FF