The partners of Advanced Micro Devices last week began a new round of prices for graphic cards of the Radeon R9 290 series. Traditionally, companies begin to reduce the prices of graphic adapters in the United States, and then do the same in other parts of the world.
At the end of January, the American company NEWEGG, which owns the online store of the same name, reduced the cost of the most affordable graphic maps Radeon R9 290x (2816 stream processors, 176 texture modules, 64 block operations, 512-bit memory bus, 4 GB of memory on board) DiamondMultimedia and Gigabyte Technology up to $ 279 (taking into account a special discount of $ 20), or up to 18,500 rubles. Similar graphic adapters built by Microstar International (MSI) and PowerColor can be purchased for $ 299 (19,800 rubles) and $ 309 (20,500 rubles.), respectively, taking into account the discount of $ 30.
The same online store offers the Radeon R9 290 graphics card (2560 stream processors, 160 texture modules, 64 raster operations, 512-bit memory tire, 4 GB of memory on board) XFX, Sapphire and HIS for $ 229 (taking into account the discount of $ 30), $ 239 (taking into account the discount of $ 20) and $ 249 (taking into account the discount of $ 29), respectively. Translated into rubles, this means that the graphic boards Radeon R9 290 are in the USA since 15,200 rubles.
Previously, the lowest price of the Radeon R9 290X in NewEGG was $ 299 (taking into account a discount of $ 30), or 19,800 rubles, while the most affordable Radeon R9 290 cost $ 269 (17,800 rubles). New prices clearly show that AMD Radeon R9 Series became cheaper than about a month or two ago.
In January, AMD said that the sales channel still contains an excessive number of current generation Radeon R9 graphic cards. The company promised not to represent new products in the first quarter and focus on selling existing graphic adapters to end users. Thus, it is not surprising that the stores began to once again reduce prices for Radeon R9 290 Series.
«In the first quarter, we will focus on improving the situation in the sales channel», — Lisa Su said, AMD Executive Director, during a telephone conference with investors and financial analysts. «We had problems with oversaturation of the sales channel for a couple of quarters, it is important for us to solve them. Of course, we reduced our inventories in the fourth quarter, we will continue to reduce them in the first quarter. This will give us the opportunity to return the business of desktop PC components in the normal direction».
To date, the situation with the prices of AMD Radeon R9 290 and R9 290X in European countries remains more or less stable, except for small simultaneous discounts on certain graphic adapters. Nevertheless, there is a chance that European companies will follow the example of American colleagues and massively reduce prices for current Radeon R9 graphics cards 290 in the coming weeks.
Although the scandal with the memory of the memory of Nvidia GeForce GTX 970 is likely to slow down the price of prices on the AMD Radeon R9 290 and R9 290x, the fundamental reason for reducing prices remains unchanged: AMD needs to free up the market space for the latest video cards as soon as possible. Thus, current flagship graphic adapters AMD will continue to become cheaper. It will be extremely interesting to look at Radeon prices in March–April. It is possible that R9 290 will cost less than $ 200, while the price of R9 290X will fall to $ 229.