The marketing company BBH Labs involved the homeless from the American city of Austin, Texas, as “distributors” of mobile Internet, Huffington Post reports. The organizers attracted 13 local homeless people to participate in the project. They put people in T-shirts with the inscription “I have been a hotspot” and gave them 4G rioters.
For a small donation (payment is made through PayPal), people near the “Hotspot” can connect to the router, which is located with the homeless, and go to the Internet via Wi-Fi from their mobile device. The organizers call the project “charitable”. All the donations made by users will receive homeless people acting as Hotspot.