The IGR analytical company conducted a survey, with which I wanted to find out how Apple’s perception of the company changed after the death of Steve Jobs. As it turned out, 11.1% of respondents have worsened the attitude towards the corporation, and 1.7% of respondents emphasized a significant fall in Apple’s image in their eyes. This is a fairly significant indicator that can adversely affect the sales of corporation devices. However, for 84% of respondents, the death of Steve Jobs did not affect Apple’s image. It is curious that 3.5% of Americans even began to relate to the company better, and 1% – much better.